Digital Platforms for Small and Medium-Sized Enterprises: Some Practical Implications

This study generally describes the usefulness of digital platforms for small and medium-sized micro-enterprises in Makassar city. research was carried out by SMEs sector City with Snowball Sampling techniques. Data collection methods are observation methods, in-depth interview documentation. qualitative uses a triangulation model that combines micro-enterprises. The results prove make it easier SME players to provide information interact directly consumers, expand market reach, increase awareness sales SMEs.